Short, textured hairstyles need never go flat and floppy again when you make the intelligent choice and discover IQ Gum.

This pliable paste gives a long-lasting hold so your clients can have confidence that their locks will stay in place throughout the day with no tackiness.

It’s perfect for separating individual strands or showcasing texture and ideal for quiffs, pompadours and all short styles with an edge.

Stylishly packaged in a gender-neutral black jar with silver aluminium lid, IQ Gum looks as good on the shelf as the product performs, making it a fantastic retail opportunity for short-haired clients.

How To:

Create a touchable finish that lasts with IQ Gum. Simply massage a penny-sized amount through dry hair and finish as required, add additional product as required.

Where Can I Get It?

Based on demand from hairdressers, salon owners and their clients, we’ve created an affordable range of haircare and styling products that give you the professional results you crave.

IQ products offer intelligent styling solutions created with professional hairdressing in mind and can only be bought from hair and beauty wholesalers and the savvy salons that choose them. Look out for the trademark Amaranth leaf packaging on your next visit to your local wholesale store or search their online shop.