When you want a flat matt finish to showcase the texture in the haircut, the intelligent product choice is IQ Clay.

Ideal for creating a bed-head dishevelled look or holding modern quiffs and pompadours firm, IQ Clay has been created with the potent power of Amaranth to strengthen the hair and is scented with the citrus notes of bergamot.

You and your clients will love the versatility of this fragrant moulding clay, which creates natural-looking hold that can be used as effectively to boost blow-dries and add volume as to give roughed-up texture to shorter, more choppy styles.

This trade only product is decanted in a gender-neutral stylish black jar with silver lid making it a retail-friendly option for male and female clients who want a versatile product that will not leave the hair looking over done.

How To:

For a natural-looking gloss-free hold, reach for the IQ Clay. Simply wash hair with your favourite IQ Shampoo and Conditioner, style as required then massage a small amount through the sections that need added separation. For an alternative approach, clay can be applied to towel-dried hair before styling as desired.

This is a professional hair product with proven results and should not be used by children under 3 years of age.

Where Can I Get It?

IQ Clay is sold in a network of professional hair and beauty wholesalers across the UK and Ireland and can also be found in savvy salons.

To find out more about the cost-effective, high performance results of the IQ haircare and styling range by the AVEC Corporation ask at your next visit to your wholesaler or search their online store.